February 7 - Where Are They Now? Wednesday - Manly Snickers Advertisers
This week’s WHERE ARE THEY NOW? WEDNESDAY is dedicated to the marketing geniuses behind the Snicker’s Super Bowl Ad.
The ad in question showed two mechanics looking under the hood of a car. One mechanic decides to eat a snickers bar. The second mechanic is overtaken with envy and bites into the bar while mechanic #1 is still engaged. The two tough guys eat their way down the bar, until they accidentally kiss. It’s a remake of the scene from the Disney movie, “Lady and the Tramp”; except it was dogs and they were eating the same string of pasta.
The mechanics recoil in disgust and decide to do something “manly,” their words, not mine. They start ripping out their chest hair with their hands. Whenever I want to do something manly that is the first thing I think to do.
Here is the irony. The ad offended STRAIGHTS AND GAYS.
Many heterosexuals were offended. If I want to see same sex kisses, I would watch the “L Word.” Many gays were upset because the ad was clearly homophobic, based upon the mechanics’ responses.
The ad in question showed two mechanics looking under the hood of a car. One mechanic decides to eat a snickers bar. The second mechanic is overtaken with envy and bites into the bar while mechanic #1 is still engaged. The two tough guys eat their way down the bar, until they accidentally kiss. It’s a remake of the scene from the Disney movie, “Lady and the Tramp”; except it was dogs and they were eating the same string of pasta.
The mechanics recoil in disgust and decide to do something “manly,” their words, not mine. They start ripping out their chest hair with their hands. Whenever I want to do something manly that is the first thing I think to do.
Here is the irony. The ad offended STRAIGHTS AND GAYS.
Many heterosexuals were offended. If I want to see same sex kisses, I would watch the “L Word.” Many gays were upset because the ad was clearly homophobic, based upon the mechanics’ responses.
For those of you that did not see the ad, it has been posted on YouTube.
Amazingly, Snickers had two alternative endings for the commercial. One choice was labeled, "Motor Oil." After the guys kiss, they say "I think we just accidentally kissed, quick, do something manly," and proceed to drink motor oil and anti-freeze. They guzzle it down, screaming at the top of their lungs, making them sick to their stomachs. The underlying message is that it is better to die a violent death than to be gay.
The other rejected choice was titled, “Wrench.” The two guys accidentally kiss, they say to each other again "quick, do something manly," and one guy proceeds to pick up a huge oversized wrench and violently attack the other guy, while the second takes the first and throws him under the hood of the car, slamming it down on his head. The underlying message for this ad is to kill the gay guy.
Not surprisingly, Snickers had pulled the ads from circulation and from their web site. I used to think Three Musketeers had some explaining to do, but not anymore.
I’m sure there will be some more outrage by the same Janet Jackson folks from a couple of years ago. The only exception is that Snickers has united the gay and anti-gay factions under one mono-colored umbrella.
Snickers wasted $2.6M to buy the ad and untold good will in showing it. My only question is who were the marketers behind this ad campaign and WHERE ARE THEY NOW?
The other rejected choice was titled, “Wrench.” The two guys accidentally kiss, they say to each other again "quick, do something manly," and one guy proceeds to pick up a huge oversized wrench and violently attack the other guy, while the second takes the first and throws him under the hood of the car, slamming it down on his head. The underlying message for this ad is to kill the gay guy.
Not surprisingly, Snickers had pulled the ads from circulation and from their web site. I used to think Three Musketeers had some explaining to do, but not anymore.
I’m sure there will be some more outrage by the same Janet Jackson folks from a couple of years ago. The only exception is that Snickers has united the gay and anti-gay factions under one mono-colored umbrella.
Snickers wasted $2.6M to buy the ad and untold good will in showing it. My only question is who were the marketers behind this ad campaign and WHERE ARE THEY NOW?
Labels: WATN
posted by J. Jay @ 8:25 AM
1 comments
1 Comments:
They are probably at work with kevin Federline.
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